75% of New Orders Under ¥15, Meituan Executive on Subsidy War: “It Will Take Time to Restore Industry Pricing Order”

On October 16, during the 8th China Catering Industry Conference, Xue Bing, General Manager of Meituan Waimai, shared an in-depth view on the current “subsidy war” reshaping China’s food delivery market.

He revealed that the overall order volume and average spending per order are expected to grow steadily through 2025, despite short-term fluctuations caused by aggressive price cuts.

According to Xue, 45% of the incremental orders during the subsidy period came from beverages, and 75% of all new orders were priced below ¥15, leaving only 25% above that threshold.

Wang Puzhong, CEO of Meituan’s Core Local Commerce Group, added that the consumer demand for “super value for money” is reshaping the restaurant industry itself.

Industry experts view these statements as a sign that leading platforms like Meituan are shifting from blind competition toward rational growth — a necessary step for restoring balance and sustainability in China’s booming delivery economy.